Zero Waste Conference 2016 Innovation in the Marketplace_Sam Grill from imr 1 Watch Video
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Description: BC-based company IMR found a business niche with used drywall. Now they supply their clients with an essential ingredient in cement. Learn more about their business and the hurdles they overcame to find success. 0:20 What International Material Recovery supplies to cement manufacturers 1:20 How creation of a new market made their business possible 2:46 Overcoming the resistance to change 4:00 The biggest hurdle they faced and how partnering helped them move past it 5:00 Summary of key points.
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