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✓ Published: 22-Apr-2024

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When Emma Chamberlain started her YouTube channel in 2017, she had no intention of becoming an internet phenomenon—let alone the multi-hyphenate multimedia mogul she is today. But through hundreds of videos, the 22-year-old creator has shape­shifted before viewers’ eyes—going from a teen “Pulling an All-Nighter” and explaining why “We All Owe the Dollar Store an Apology” to a more sophisticated travel and fashion documentarian. <br/><br/>Now, the YouTube sensation earned an estimated $20 million last year while building her eponymous coffee brand, Chamberlain Coffee.<br/><br/>Vlogging these past seven years has made Chamberlain one of the most influential creators of her generation, with more than 12 million subscribers on YouTube and 15 million followers on Instagram. And her fame has led to opportunities outside social media. She has been the face of Louis Vuitton, Lancôme and Cartier, among other luxury brands that have been drawn to the Emma-verse.<br/><br/>Despite living in a rarefied world of late, Chamberlain has, somehow, maintained her girl-next-door persona. Even if most of her followers will never attend fashion shows in Milan and Paris or chronicle their preparation before the famed Met Gala in New York, her authenticity is just what Gen Z craves.<br/><br/>These days, she’s using that relatability—along with her massive following—to scale her startup, Chamberlain Coffee. Meet the creator who’s full of beans.<br/><br/>Read the full story on Forbes:<br/>https://www.forbes.com/sites/alexyork/<br/><br/>0:00 Introduction<br/>0:36 Emma Chamberlain’s Non-Traditional Career Path<br/>2:06 Emma’s YouTube Evolution<br/>4:45 The Different Eras of Emma Chamberlain<br/>6:40 Emma’s Return to YouTube<br/>8:54 The Business of Emma Chamberlain<br/>10:45 Behind the Brand Partnerships<br/>12:51 The Genesis of Chamberlain Coffee<br/>14:33 Building the Chamberlain Coffee Team<br/>17:14 Chamberlain Coffee’s Retail Future<br/>19:31 What’s Ahead for Chamberlain Coffee<br/>21:35 Emma’s Advice to Her Younger Self<br/>23:49 What Most People Don’t Know About Emma Chamberlain <br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.